10 Step Facebook Advertising Process

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  1. Design and Build Landing Page – Our team works together to create a clean, easy-to-use page placed on the back-end of your company’s website. Landing pages are an important part of the digital advertising process because they provide your prospective customers with an easy-to-follow link that outlines your business and gives them a clear CTA.


  1. Initiate Facebook Pixel Tracking – Facebook pixel could be a necessary component in tracking the success of the ads. The pixel is a code placed on your website that allows us to make sure your ads are shown to the right people, drive more sales through automatic bidding and acutely measure the results of the ads.


  1. Set a Goal and Budget – Together, we’ll evaluate the desired outcome of the ads and choose an objective for the campaign: awareness, consideration or conversion. After the initial ad set up, our team will assign the decided budget to your ad campaign. The desired lifetime budget will be evenly distributed over the length of time the ad runs (typically one month.)


  1. Design Media for Each Ad – Our ad specialist uses a combination of different design softwares to create simple and attractive artwork to match the personality of your business and the goals of the ad.


  1. Create Campaign, Ad Sets and Individual Ads – Facebook ads are set up at three different levels: campaigns, ad sets, ads. Our creative team will select and design images for the ads and choose the best verbiage for each ad. For variety and optimization, we run at least two different images and two different sets of wording.


  1. Identify Niche Interests – Based on your persona questionnaire, our digital ad specialist can create a variety of targeted lists to best reach your audience. We create multiple audiences in to see what reaches the most amount of people in your targeted audience. Later in the campaign, we narrow the audience sets and exclusively run the most successful 1-5 sets.


  1. Define Your Audiences – Our team will use a variety of combinations of location, demographics, interests and behaviors to narrow your audience. Advanced targeting such as custom audiences and lookalike audiences can be used to target specific people from website leads, etc.


  1. Write Ad Content for Each Ad – Common requirements of ads include a headline, news feed link description, body text and a display link. We’ll run 2-3 different combinations of verbiage and begin narrowing it down to one or two combinations of the most successful. If applicable, this is the area of the ad where we include the link for the custom landing page.


  1. Launch Ads Across Ad Sets – Once the budget, image, placement, targeting, outside links and verbiage is double and triple-checked, it’s time to launch! We assign each campaign, ad set and ad appropriate names to make tracking and reporting our advertising efforts simple to understand.


  1. Monitor and Make Necessary Changes – We begin to narrow down the ads after a few weeks as to run only the most successful. It’s important to pay attention to relevancy scores, CPC, form submissions, etc. when making these decisions. If you, the client, wants to make a specific addition or change to current ads, we simply go into the ad platform and input the change.