10 Steps to Running a Killer Google Ad Words Campaign

Posted on Categories Advice, Industry

 

It’s common sense to put in the work to expose your business to the one billion daily active Facebook users. Our team designs, targets and monitors Facebook ad campaigns to help our clients grow and reach their goals. Your business deserves the exposure that Facebook + our strategies can accomplish.

 

  1. Give Your Campaign a Name and Select the Type

Of course, this is the first step after you’ve set up your Adwords account and clicked “Get started now.” Begin by selecting a campaign type – we recommend “Search Network Only” as it’s a great starting point. Remove the check next to “Include search partners.”

 

  1. Choose Where You’re Targeting

You can be as broad as an entire country or as specific as exact latitude-longitude coordinates. Whatever area you deem best, be sure to double-check your specifications so your campaign yields accurate results.

 

  1. Set a Bid Strategy and Budget

Instead of taking the easy route and letting Google automatically select your bids, challenge yourself to learn the system by selecting “I’ll manually set my bids for clicks.” Of course, you can always edit this setting later.

 

When you set your budget, keep in mind that it’s the maximum amount Google will charge you per day. Choose between manual payments before your ads show, payments after the fact or automatic billing. Be careful with the dollar amounts you select as to not accidentally drain your bank account if you make a mistake during the campaign set up.

 

  1. Skip Over the Extensions (We’ll do these Later)

These are an absolute necessity in any Google Adwords campaign you run, but it’s important to first understand the basic ad set up before getting into the nitty-gritty. Ad extensions are a great way to attract attention and get more clicks.

 

  1. Create an Ad Group and Write the Copy

Appeal to more people and increase clicks by including the keyword in the headline of the ad. You’re limited to only 25 characters, so get creative by using synonyms or abbreviations when absolutely necessary.

 

Next, use the 35 characters in line two to describe a benefit of the product or service being advertised. Line three should include information on an offer or feature. Monitor this set up closely to see what’s working and what might require some tweaking. The last line in the ad is the destination URL (this is the place to use a tracking link, too.)

 

A quick template of your ad:

 

Headline: up to 25 characters of text

2nd line: up to 35 characters

3rd line: up to 35 characters

4th line: destination URL

 

  1. Outline Your Keywords for Google

List your desired keywords in the correct field so Google can track them for you and know what you want to rank for. Be sure to include plus signs, brackets and quotes to see how the specifications affect your search volume. Start with around 10 keywords and slowly build as your campaign gains traction.

 

  1. Set a Maximum Cost-per-click (CPC)

This is also called your default bid. You’re going to set a different price for each keyword because each KW is practically its own market. Depending on your budget, it could be difficult to rank for popular, expensive keywords. Consider bidding on long-tail keywords with medium search volume. If you go strictly after top-tier keywords you’ll exhaust your budget quickly and you’ll only show up for ads for a very short period of time.

 

  1. Review Every. Little. Thing.

Setting up your Adwords campaign is no time to get sloppy. Review your ad copy, artwork and keyword selection for best possible results. Check your cost-per-click and your daily budget so you aren’t spending too much too fast or showing up on unintentional pages.

 

  1. Pay Up

Time to enter your payment info and get those ads rolling.

 

  1. Rock ‘N Roll

Let Google do its magic and check in frequently to make sure everything looks good!