How to Consolidate Keywords to Get the Most Page Views (and conversions!)

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Outstanding content is only half the battle! Once you have the content down, the next step is getting people to your page. We all know to use keywords to attract people to your page but are you using multiple keywords? If you aren’t, you should be. If a content writer restricts him or herself to one keyword for a page, they’re going to end up with minimal content that doesn’t discuss the broader concept in any useful detail.

 

Today, we’re discussing how to target multiple keywords with one page. If you follow our steps successfully, you should see an increase in page views and rank positions. And, you’ll start ranking for multiple keywords. Take notes because it’s worth a try!

 

So how are you going to find niche, or relative, keyword topics? Here’s a theory we’ve been testing: Use your search engine to enter a question relevant to the topic you’re writing on. On Google, typically the first thing that pops up on your screen is a box with a short answer to your question. In the box with the short answer, notice how Google bolds a couple words for you.

 

Those bold words should be your starting point for finding more niche keyword topics, so start copying them into an Excel sheet. Next, if you scroll down on your screen enough you should come across the “People also ask” query. This box provides frequently asked questions that are associated with the question you typed into the search bar. If you hit the down arrow on the right side of these questions, even more bold letters show up. Copy these to an Excel sheet or a list of keywords as well.

 

Your next step would be to analyze the words using your preferred campaign ranking research tool, for example moz.com or Google keyword planner. Notice how much volume and competition each word generates. You will be using the words that generate the best volume and competitiveness into your article and getting rid of the ones that do not.

 

Now that you’ve found keyword topics, incorporate them into your page title and heading tags. It can be tricky trying to subtly incorporate these words because sometimes the keywords stand out like a sore thumb. You have to add them in so that everything flows altogether and it’s not obvious you’re trying to add in keyword topics.

 

Congrats, you’ve optimized your page for multiple keywords! Finally, here’s how to tell if this process worked for your article: If you see an increase in page views, increase in rank positions and multiple keywords ranking, it’s working. Optimizing your page takes consistency, focus and hard work.

 

If this didn’t work for you, maybe try searching a different question related to your article topic. This process is very unique but through trial and error, it can be mastered. We hope this was helpful for consolidating multiple keywords to a page. We wish you the best of luck in increasing your rankings and page views!