A question we’re frequently asked is, “So… what do you actually do?” Honestly, this question isn’t very surprising. The nature of good marketing is the ability to learn and adapt to the ever-changing marketing environment. To be honest, the answer to the pressing and frequent question might differ tomorrow. As a business owner navigating this crazy industry while trying to also perform in other departments can be quite a task. Here are a few reasons why it's a smart idea to let an agency help ease the stress:
One of the best ways to decide where to eat or what service to use is by researching reviews online. The same is true for finding a Digital Marketing Agency. The easiest way is to check out reviews from other customers. These can usually be found on Google, Upcity, or even the agency’s own website. But don’t just look at the star-rating. It’s important to go through the reviews and find out why they are being ranked a certain way.
Outsourcing your marketing is a smarter move no matter how big or small your business is. The long list of benefits touches companies of all sizes, not just of those that are too small to have an in-house marketing department. Working with a digital agency for small projects to even crafting and maintaining your entire digital presence can be an extremely efficient and effective move. But considering the intangible nature of these services, you might be confused by what you actually get with your money, and if it's even paying off. It's virtually impossible to list out a general cost for digital marketing services because the nature of this work is extremely subjective. In other words, you never really know what's going to need to get done until you get your hands dirty.
When it comes to results, you need to be very picky with how your results are reported. So many agencies can hide behind impressions, visits, calls, click through rates (CTR) and beyond but as a business owner, you should care about one thing, your bottom line. At EIC, we take reporting and results to the next level and actually tell you to the penny how much money your marketing dollars got you. Your potential agency can have a KPI of calls but if those calls don’t amount to revenue, then what’s the point? Don’t let rest on their laurels and actually listen to the calls yourself. If you don’t have time to do that, pay them to or use a software like Callrail who will transcribe calls for 2 cents a minute. From top to bottom, a digital agency should always show an increase in:
So you just shook hands with your new digital marketing team. Whether you’re feeling excited, relieved, or you’re bracing and hoping your entire business doesn't crumble to the ground within a couple of weeks, you must have start with a few questions. After all, digital marketing is one of the most fluidly changing aspects of business out there. As with anything in life, you never stop learning in marketing. Even the most fluent and educated marketers have more to learn because the digital landscape is changing every second. This can make looking from the outside in a little murky. If you had a dollar for every time someone asked “So what does a digital marketing agency do exactly?” you would be rich and wouldn't have to hire one. The best thing for you and your business to do is to educate yourselves by asking the right questions. Here are ten questions you should ask your digital marketing agency:
When it comes to your website, you don't find out about most issues until it’s too late. Some of the most critical components of your site are technical things you probably weren't even looking for until you've ran a thorough at a website audit. Think of your website as a luxury car. You might avoid maintenance for years, but the car still looks gorgeous from the outside, maybe the interior too. Pop the hood, and you'll come to find some of the moving parts don't perform as well as they used to. Luckily, there’s a solution to this issue: continuous website audits. We have a team dedicated to solving website audit issues. Here are a few issues audits detect that are crucial for your website performance:
You heard that right, we’ve been named one of the top digital marketing agencies in Jacksonville, FL by UpCity. We appreciate the recognition but we're even more proud of the work we've been able to accomplish. Growing businesses and relieving the added stress of business owners is what drives us to the do the best work we possibly can. We’re here to create any easier lifestyle for all of the badass business owners we know.
Any digital marketing nerd (us included) gets excited when they check their analytics and find a spike in traffic. With the savage determination like a teenager hell bent on Instagram likes, it's easy to let the hunger for clicks get the best of you. Don't fall into this trap, we repeat do not fall in. The allusion of a high click rate may lead you to pursue efforts that will continue to run those numbers up when you should be focusing on the bullseye: the conversion rate. If you have high clicks and low conversion rates, here are a few ways you can get that conversion rate on track:
Client onboarding is the process of welcoming new clients/accounts to your business while effectively gathering the information you need to launch a successful campaign. Why? It’s crucial to reduce ambiguity and increase clarity to create a strong relationship with your new client. Those first couple of weeks with your new client are crucial to the success of the account and the relationship you build.
2019 is quickly approaching and we’re on the hunt for new innovative marketing trends for upcoming year. We’ve done some research and came up with a few new tactics. It’s always good to be on top of the marketing game so that you can optimize your marketing dollars over your competitors. Here are a few of the best marketing trends for 2019: