At EIC, we love to stay positive. That being said, we also like to keep it real and anticipate what the future of marketing will look like. Let’s face it, the economy is always fluctuating and another recession could hit soon. So, where does that leave us? Where does it leave our clients? With us, you’re in a pretty good place.
As we all know, the digital marketing world is constantly evolving. Our current favorite digital trend: abandoned cart messages on Facebook. Have you ever been online shopping and added a few things to your cart without purchasing? Only to then get a direct message from the store with the exact items you left without purchase? If you haven’t, you will soon. Facebook’s abandoned cart marketing has proven to be a necessity for businesses looking to grow in the booming e-commerce world. Here are the facts:
Everyone wants to grow their business, retain current customers and crush revenue goals but how? Three words: customer referral program. Referral program creation is almost as easy as it is satisfying. Of course, your business goals go above and beyond. So, now the question is, why aren’t your current customers buzzing to their friends about your raving fan customer service? Providing your customers with a reason to refer you is key.
In a world that’s more digital than ever before, companies need to constantly innovate or they’ll risk loss of profit. Live chat is a great way to provide instant customer service to potential consumers. It’ll give you the chance to instantly establish a relationship with consumers and make it less likely for them to leave your site.
Here's the deal. The modern wave of marketing your business has to go beyond stock images and boring blogs. Take the next step in your marketing journey with video content...it’s a big move, so we know it needs careful consideration. Nearly every app offers video advertisement opportunities, from Facebook and Youtube to Instagram and Hulu. With over 1 billion users, Youtube is a massive platform that’s constantly growing. Your target audience is living there and here's why your content should be, too:
Google just released their latest and greatest tool, the Google Beacon. Recipients of the Beacon are Google partners that have a physical location and are currently utilizing Google’s advertising services. This completely free service helps select business owners improve business quality so if you've received a beacon at your doorstep, congratulations! Let us explain how it works and how it benefits your business.
Emojis are a language of their own in the 21st century, so why the heck wouldn’t they be apart of your marketing strategy? Nowadays, all you have to do is send “🏠” to let someone know you’ve made it home. In the marketing world, it’s important to adapt your plans to include demographics that use emojis instead of actual words. Here are a few ways you can use emojis to boost your SEO: