As we all know, the digital marketing world is constantly evolving. Our current favorite digital trend: abandoned cart messages on Facebook. Have you ever been online shopping and added a few things to your cart without purchasing? Only to then get a direct message from the store with the exact items you left without purchase? If you haven’t, you will soon. Facebook’s abandoned cart marketing has proven to be a necessity for businesses looking to grow in the booming e-commerce world. Here are the facts:
Abandoned Cart Emails are a Thing of the Past
The average open rate of an abandoned Messenger reminder is over 90%. *Queue jaw drop* Where as the email reminders average somewhere between 25-45%. On Messenger, nearly every message is either opened or interacted with. You can message the customer multiple times within a 24-hour period and once after that window expires. This direct 1:1 interaction engages the customer on a new level, making them more likely to complete their purchase.
How to Use Messenger for Abandoned Carts
“Cartback” is one of the few apps that streamlines the process of abandoned cart messaging. Cartback was the first app to use Messenger for abandoned carts. Now, they also let you follow up with previous customers. You can make new offers, ask for reviews and simply enhance your customer service follow-up.
Tapping into this magical new feature is bound to skyrocket your e-commerce sales. It may take a little bit of set-up behind the scenes but the results will blow your mind. If you’re looking for an up-and-coming, innovative way to drive sales, we promise this is it.