Here's How The GDPR Will Affect Your Facebook Ads

The GDPR (General Data Protection Regulation) went into effect in late May of this year. What does this mean for you, though? Consumers have way more control over their personal data. Whether you’re in the EU or “offer goods or services to, or monitor the behavior of, EU data subjects,” the GDPR requires businesses to be more transparent with their data collection and data use. Many businesses are conforming to this new data process, including Facebook.

 

Navigating the Facebook GDPR Compliance

Our best advice is to follow the path that Facebook is paving. When you advertise, embrace the transparency that’s outlined in the GDPR. No matter the type of ad you run, the customer needs to know how you’re going to process the information they provide your business. Transparency with your customers is the main goal of the GDPR.

 

Lead Ads Require More Work

Lead ads require both your company and Facebook to outline your privacy policy, specifically how your company will be using the data. Lead ads are a little more tricky now, not only should you guarantee that users are protected from personal data misuse, but Facebook must also guarantee the consumers are aware of their rights to their own data. Leap ads are definitely strong in advertising and with a little tender, love and care, you’ll be in GDPR compliance and you can reach the EU.

 

If you anticipate reaching EU clients, be sure you fully understand GDPR and comply to their rules. It’ll save you the headache later, and get your company out to European clients in no time. Facebook is still a trusted source for ads and a powerhouse in the advertising industry. We’re just required to follow the rules that they’ve implemented. Hop on the GDPR train and get those ads running.