A question we’re frequently asked is, “So… what do you actually do?” Honestly, this question isn’t very surprising. The nature of good marketing is the ability to learn and adapt to the ever-changing marketing environment. To be honest, the answer to the pressing and frequent question might differ tomorrow. As a business owner navigating this crazy industry while trying to also perform in other departments can be quite a task. Here are a few reasons why it's a smart idea to let an agency help ease the stress:
Access to Resources
Every business in the world truly has 2 things, unlimited potential, and a limited budget. When expenses stack up in production, operations, or any other department you might not have the time or money to invest in the best marketing products and services. Not to mention, financing these services in-house, services such as email automation, can be extremely expensive. Instead, pay a marketing agency who already pays for the highest quality software to do the work for you.
Now having an in-house marketing team is very important. But having them coordinate with a agency or leaving your digital marketing as a whole up to an agency can be smart business. It's all a matter of opportunity cost. Is running your entire digital marketing in-house worth a high price tag and worth the focus of your business’s energy or is outsourcing it to an agency a better opportunity? The nature of this environment is extremely competitive so agencies have to stay up to date on the best processes or they simply won't survive.
Diverse Play Book
Another huge benefit of working with an agency is they often have a vast portfolio of different projects and companies they work with. Each different company with their own qualities and challenges. The fact of the matter is there isn’t one strategy thats guaranteed to grow your business across all companies and all industries. If that was the case agencies wouldn’t exist. For example if you want to invest alot of effort to edge out a long time competitor in ranking on google you’ll want to focus your efforts heavily on Search Engine Optimization efforts. If you’re in the business of selling new appliances for a kitchen and you want to advertise a promotion, a well targeted Facebook campaign might be the best strategy for you.
Using an agency isn't just for small businesses and it's certainly not limited to select types of businesses. At EIC Digital we work with companies in the home improvement industry to the miniature donut industry, companies with 1000 employees and companies with 10 employees. All feeling happy with value added to their business.