EIC specializes in leveraging the power of the Internet to create qualified leads for your business. We create “marketing engines” that drive traffic to your website, convert that traffic in to leads, and retain our customers as long-term raving fans.
EIC isn't a “website company.” We're a marketing company. But in order for a company to market itself effectively on the web, the company has to have a website. The website is the “hub” of your marketing engine. As such, it's vital that the hub be built with what we like to call conversion architecture. That's a fancy way of saying the site is built to be excellent at converting website traffic in to leads. At the end of the day, your site can get all the traffic on the Internet, but if those people don’t contact your business, it won’t matter.
Our designs are based on years of marketing research. We know what works and what doesn't. We strive to influence the visitors’ way of thinking the moment they see your website. As Simon Sinek says, “People don’t buy what you do, they buy why you do it.” We know you have a strong “why” or you wouldn’t be in business, and we'll help you share that message. We create strong calls-to-action and valuable content that serves the visitor. All of this positions you as a leader in your industry, adding value to the lives of those you serve. At EIC, we build websites with one thing in mind: bringing leads to your business.
The term Internet Marketing doesn’t quite capture what we do.
People are tired of being sold to. They are tired of being bombarded with marketing messages. Instead, they are hungry for information; information that is relevant to their needs. The Internet world calls this relevant information “content.”
60% of the buying process is done in the research phase, before a prospect ever contacts a business. So it is vital that your company becomes a trusted resource for information relevant to your products, services, and respective industry. You become the trusted advisor by providing meaningful education and meeting the needs of researching visitors. You can bet they will come to you when it comes time to make a purchasing decision.
Search engine optimization (seo)
For most intents and purposes, search engines rule the Internet. Good or bad, that’s the way it is. Search engines are the method people who are looking for what you offer use to find you. Search engines scour the Internet and rate websites by advanced formulas called algorithms. For example, Google, based on what a user is searching for, ranks sites by how RELEVANT the content on that site is to a user’s search.
Is it starting to click? That is why content marketing is so important! Content marketing serves as the foundation, and then our team of experts engage in a robust and rather complicated process each month to ensure your hub ranks in the areas you need to market your products and services. We are very strategic in creating the content plans and utilizing the most up to date optimization best practices to ensure your take ground and keep ground in the fast paced world of the Internet.
While SEO is a slower, more expensive approach to marketing online, it provides a higher quality of web traffic that remains for the long term. As such, it should be viewed as a central investment in most Internet marketing campaigns.
pay per click
This is exactly what it sounds like. On search engines, you can purchase advertising space on the top and right sides of the search result screens. When someone clicks on that ad, it drives them to your website and you pay a small fee for that “click” of the mouse that sent them to your site. The simplest way to describe this aspect of Internet marketing is “paying directly for website visitors.”
Pay Per Click Advertising can be incredibly beneficial and should be viewed as an excellent way to create momentum in your company’s Internet marketing strategy and as an effective way to capture other traffic you otherwise may not be able to capture with your SEO efforts. As such, it is an integral part of any Internet marketing strategy. EIC specializes in implementing powerful and cost effective PPC strategies to create leads for your business.
social media optimization (smo)
Social media is changing the world. We can communicate and connect at the speed of light. Social media is a massive tool that can be utilized and can help solidify any market presence. One of the powerful capabilities social media boasts is the power to create community.
The need to belong is one of the most powerful of human needs. People naturally find communities that are in line with their beliefs, their “why.” A major part of EIC’s winning strategy is to herald your why into cyberspace so those who naturally belong to your tribe can find you. Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Google+ are some of the major players; and each can be used to aid in the spreading the word, engaging like minded people, and creating community. Social media can be a powerful tool in leveraging the Internet to create qualified leads for your business.
Email is an excellent way to add value. It is an excellent avenue to provide meaningful content. It can be utilized to nurture qualified leads who aren’t ready to buy yet. It is also an effective way to keep happy clients engaged and to continue their education. Spam email is big no-no. Email is to be used only to benefit the recipient.
Emails can be as effective as website content. Remember, people are sick of being sold to. You only have about 8 seconds to get the recipient interested, if they open the email that is. EIC specializes in creating high impact email campaigns, attention grabbing subjects, high quality branded designs, meaningful content and education, and tracking analytics which provide valuable feedback.
60% of the buying process is done before someone ever contacts a provider. That 60% consists of research on the Internet. EIC helps you to protect the good name you have worked so hard to build in the community. Displaying complimentary social reviews from your raving fans will leave your prospective clients with a positive first impression of your business and begin earning their trust right off.
It is crucial in today’s market to keep top-of-mind awareness with your potential customers. Remarketing allows you to stay in front of customers who have already visited your site.
The way it works is this: your site will allow you to “cookie” a current visitor, and once that visitor opens another site that is banner ad-capable, your branded banner ad can show up, reminding the customer you’re still there and ready to handle their business.
This is the equivalent of buying a bill board on a website. Banner advertising is a great complement to any marketing campaign. It can be a cost effective way to drive traffic to your site and build more brand awareness. The cost per click is a fraction of Pay Per Click Advertising, and if your banner is placed on a highly trusted website in your industry, it can be incredibly compelling.
Everything we do at Earned Internet Consulting is designed to bring your business leads. Marketing on the Internet is both art and science. Analyzing everything we can gives us valuable feedback that we can use to improve our strategies as we go. This also serves other important functions: transparency and accountability.
You know exactly what is happening on your marketing campaign. You know its working and you know how many leads you are getting. You know what kind of return on investment (ROI) we are bringing you. You can trust us because we show you what we are doing behind the scenes.